Information Architecture

We organize and visualize your information, and turn it into communication.

Website visitors who don’t readily find what they want leave in a heartbeat. The culprit is usually one of the following reasons, or any combination thereof:

the information is missing
the information is not on the expected spot
the terminology of the website does not match that of the user
the navigational structure is confusing

A website can only be useful when the right information is in the right place. Visitors are indeed irritable, and the competition is only a mouse-click away.

Our approach to information architecture ensures that you and your customers can see the wood from the trees, by:

setting up an inventory of existing information and restructuring the content
organizing usability tests to uncover weak points
outlining the relationships between the various communication and information flows
defining which information in what structure works best for your business
organizing contextual relationships into metadata
enriching knowledge management with online resources
providing alternative visualizations of information